Brand Guide
The KŌNA identity.
A living style guide — the system behind the café, from the logo to colour, type, pattern and voice. This page is built from the same code as the website.
Logo · the system
Editorial serif, a bespoke Ō.
The wordmark is Fraunces with a custom macron Ō — coffee and corner in one calm mark. It pairs with a Devanagari कोना for the bilingual lockup.
Monogram — the Ō
Stamp · seal · small marks
Bilingual lockup
KŌNA · कोना
Favicon / app icon
Clay ground · cream Ō
Colour
Green & cream, with a clay warmth.
Kona Forest
#1E3A2A
Forest Deep
#15291D
Night
#122017
Pergola Green
#2F7D32
Leaf
#4A9E4F
Clay
#BC5E39
Cream
#F3EEE3
Paper
#FBF8F1
Sand
#E7DECB
Stone
#CFC6B4
Ink
#2A251E
Ink Soft
#6B6253
Typography
A soft serif, a clean sans, a little Devanagari.
Display · Fraunces
Aa
find your corner
find your corner
Text · Geist
Aa
Specialty coffee, fresh bakery and an honest all-day kitchen — the everyday voice of KŌNA, set in Geist.
Devanagari · Tiro
कोना
आपका कोना — your corner of the city
Pattern & marks
The jali, the sprig, the bean.
Breeze-block (jali)
Dividers, masks, signage
Leaf sprig
Dividers, lockups, signoffs
Coffee bean
The dot on the i, the O, accents
Applications
The brand, in your hands.
your tenth coffee, on us · find your corner
Cups, bags, the Corner Cardloyalty programme, napkins, stamps and seals — one or two spot colours on kraft & cream keeps it premium and affordable. Full spec in brand/collateral-and-packaging.
Voice
Calm, warm, quietly witty.
We say
find your corner · good coffee, good corner · pull up a chair
We sound
Like a friend who makes great coffee — never like a brochure.
We avoid
Hype, jargon, exclamation overload, and pretending to be a big city.
“A corner of calm with really good coffee — that's the whole promise, and the whole brand.”